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ABOUT

Alchemy 1 was established in 2004 by Carel de Beer. The name was chosen because of the similarities between marketing (design) and the ancient practice of alchemy. In the same sense as the alchemist strives to turn lead into gold with the philosopher's stone and achieve immortality through the elixir of life, the designer/art director strives to turn the weight of marketing into gold, turning it into a single precious element that will stand the test of time. We believe in the essence of creativity as the basis of the alchemist's work, the elixir of life, the magical formula that can transform the basis of reality,

Through constantly striving for this perfection, the alchemist created the wonders of the modern world. From alchemy, science has evolved and transformed the world we live in – sometimes for the better, sometimes for the worse. The goal still remains: Turn something as worthless as dust into something that has value.

So, what is Alchemy 1 'about'?

We are a collective of creatives with different but overlapping skill sets and a love for practicing our trade. We take the elements of graphic and web design, illustration and animation, creative writing, video and sound, and combine them in many different ways to bring life to the ideas of others. When all these work well together, it normally comes together at an event that is irresistible and unforgettable.

Find out more by working with us.

CAREL DE BEER
Founder, CEO, Creative Director


Visit www.onelove.co.za to view his art